UTMs allow you to monitor and analyze user behavior by providing detailed information about the sources and mediums driving traffic to your website. Without UTMs, you're left in the dark, missing out on essential data such as which campaigns are delivering results, the effectiveness of different marketing channels, and the behavior of your audience.
Attribution is crucial for understanding the customer journey and determining the impact of each touchpoint on conversions. UTMs enable accurate attribution by tracking the source of each visit. Without them, you may struggle to identify the specific channels or campaigns that contribute most to your goals, making it difficult to allocate resources effectively.
Support Team and End Users can utilize this tool to effectively combat confusion and needs in UTM parameters: True ROAS Dynamic URL Builder
Video guide: https://www.loom.com/share/d3a9a2a9e0b34091b3ad9d478ed6cfc6
Go to UTM Manager
Check the Ads that you want to track
Click “Open In Ads Manager” (Your Facebook Ads Manager will pop up in another tab)
On your Ads Manager, click Edit Ads.
Scroll down to the ” URL Parameters” Section
Type “trueroas={{ad.id}}”
Then hit Publish
Note: UTM tags in your ads may result in them undergoing a review process.
If you already have another tracking template just put "&" before trueroas={{ad.id}}
For example : <insert another tracking template here>&trueroas={{ad.id}}
Video guide: https://www.loom.com/share/c94b7b1eae624e18b6eff4163c249a23?sid=fbf9af38-c0c5-4916-a659-433d64683eba
1. Go to UTM Manager
2. Connect your TikTok account
3. Go to Integrations and select “TikTok Ads”
4. Click Copy to Clipboard
5. Open your Tiktok Ads Manager
6. Go To Campaign - select your campaign
7. Click “Edit Ad”
8. Scroll down to the URL section
9. Add and type “trueroas=__CID__” right after your URL
(E.G. www.mywebsite.com/product?youroldutmlinks=123&trueroas=__CID__)
10. Then hit Publish
If you already have another tracking template just put "&" before trueroas=__CID__
For example : <insert another tracking template here>&trueroas=__CID__
Video guide: https://www.loom.com/share/4d23fb9466994f3b8a19d85153df3e81?sid=5104e76e-df6b-4c49-abb1-2c179126b9b8
Go to UTM Manager
Connect your Google account
Go to Google Ads (Ads.Google.com)
Go to Settings - Account Settings
Go to the “Tracking” section
At the tracking template, type “{lpurl}?trueroas={campaignId}”.
Then hit Save
If you already have another tracking template just put "&" before {lpurl}?trueroas={campaignId}
For example : <insert another tracking template here>&{lpurl}trueroas={campaignId}
